Young Lions Academy Dominicana,
as the representative of Cannes Lions in Dominican Republic, holds a competition every year to pick
the creative teams who will represent the country in the Young Lions Competition
realized every year during the Cannes Lions International
Festival of Creativity.
For the edition of 2014, the challenge for the Design contest
was to create a new package for "The One" beer.
Taking in consideration that the brand wanted to be the beer of the whole night and dissuade consumers
from switching to other kinds of alcohol or brew.
We came up with two graphic solutions as an answer to this brief.