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    A package design proposal for "The One" beer. Taking in consideration that the brand wanted to be the beer of the whole night and dissuade consum… Read More
    A package design proposal for "The One" beer. Taking in consideration that the brand wanted to be the beer of the whole night and dissuade consumers from switching to other kinds of alcohol or brew. Read Less
    Published:
 
Young Lions Academy Dominicana,
as the representative of Cannes Lions in Dominican Republic, holds a competition every year to pick
the creative teams who will represent the country in the Young Lions Competition
realized every year during the Cannes Lions International
Festival of Creativity.
 
For the edition of 2014, the challenge for the Design contest
was to create a new package for "The One" beer.
 Taking in consideration that the brand wanted to be the beer of the whole night and dissuade consumers
from switching to other kinds of alcohol or brew. 
 
We came up with two graphic solutions as an answer to this brief.
The One’s target audience loves new experiences and they look for excitement as the night begins,
we came up with Discover the Night, a concept that transforms The One in the beer that invites
you to unveil all the possible experiences you can live as the sun goes down.
This package conveys the mysteries that characterize the night, and inspires consumers
to live a new experience with every bottle.
The bottle has an integrated glass in its bottom, that can be taken off. The consumer can easily toast with
his friends as well as take it home
From the beginning to the end of the night, The One’s consumers are the stars that light up the fun wherever
they go and whomever they go with. As they are always looking for fun,
we wanted to transmit the idea that with The One,
you can turn the night on and never turn it off.