About:
Arctic Delish is a vibrant and playful ice cream brand that seeks to deliver a delightful and indulgent experience to its customers. The brand embodies the essence of the Arctic, combining the cool and refreshing qualities of ice with the joy and sweetness of delicious treats.
Brand Personality:
Playful: The brand exudes a sense of joy and fun, making every ice cream moment a playful experience.
Cool Elegance: A balance of cool and refreshing vibes with an elegant touch to create a sophisticated yet approachable brand.
Target Audience:
Arctic Delish aims to appeal to ice cream enthusiasts of all ages, especially those who seek a delightful and premium experience. The brand targets individuals who appreciate quality and are drawn to visually appealing, minimalist designs.
Logo Design:
We created a bold and playful typographic logo with customizations to the lettering that incorporate playful ice cream elements. The typography turned out to be eye-catching, reflecting the brand's energetic and delightful personality.
Packaging Design:
We adopted a minimalist approach for the packaging design to enhance the brand's elegance and modernity. We focus on clean lines and simple yet striking visuals, as well as used the chosen color palette to create a visually cohesive and appealing packaging design.
Deliverables:
– logo suite
– custom graphic elements
– packaging design
– loyalty card
– posters
– apron
– Instagram page design
