A stylish coffee makeover
Mazagrande powered by Tchibo brings a trendy spin in the world of coffee cocktails. This espresso-tonic variation is taking the top coffee spots by storm, perfectly aligning with the tastes of our target audience. It's enlivened with a splash of Yuzu citrus, adding a delightful twist, and our design reflects this innovative approach.
Impressively, Mazagrande Yuzu gained a 24% share of total Mazagrande sales in just two seasons since its launch, thus catching up with the variants that had already been on the market. While it blends nicely with an existing collection, it also establishes its own unique visual identity. The design features contemporary, light patterns and tones, accentuating the central logo and text sticker, and the satin finish and metallic details add those fine touches of premium feel that this drink deserves. All this complements the rich blend of coffee beans that form the essence of Mazagrande, making it not just a drink, but above all, an experience in every sip.
