Disclaimer: This is not my design. This is the final logo based off my work.
SSA Express Logo Concepts
The Office of Communication (OCOMM) was tasked with the creation of a new logo for the upcoming SSA Express service kiosks. However, all their concepts had been rejected at the Deputy Commissioner (DC) level. A call to action was put out that all available designers could submit concepts to OCOMM for review to help their design team find further inspiration. This logo was supposed to be eye catching, dynamic, and if possible, to show forward movement. Several weeks later, I was notified my concept had been selected and they were going to rework it to suit their needs. As to the final logo, I think it looks great. I like how they have used a bold oblique for Express, went one step bolder with Social Security, and utilized speed lines underneath. A speeding train was my inspiration for this concept, but I had hoped they would have wanted to evoke the feeling of a speeding train, rather than just making it a literal train.
The Office of Communication (OCOMM) was tasked with the creation of a new logo for the upcoming SSA Express service kiosks. However, all their concepts had been rejected at the Deputy Commissioner (DC) level. A call to action was put out that all available designers could submit concepts to OCOMM for review to help their design team find further inspiration. This logo was supposed to be eye catching, dynamic, and if possible, to show forward movement. Several weeks later, I was notified my concept had been selected and they were going to rework it to suit their needs. As to the final logo, I think it looks great. I like how they have used a bold oblique for Express, went one step bolder with Social Security, and utilized speed lines underneath. A speeding train was my inspiration for this concept, but I had hoped they would have wanted to evoke the feeling of a speeding train, rather than just making it a literal train.
