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01.24 – Personal Brand Design System
In the pursuit of creating a unique visual language for my personal brand I created these visuals
The key for me was to establish a set of rules that allowed me to experiment, yet ensure consistency within the designs.
Following these rules all of the renders will belong to the same series and link back to me as a creator but can tell unique stories and communicate different messages.
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Creating Guidelines
Visuals are more important than ever in marketing and capture the user's attention, building trust in the brand.
Yet a lot of Brand communication is not consistent because it is created in a hurry and without proper guidelines. My approach to tackling this is creating my own Toolkit that will only generate visuals that match the brand.
For this it was essential to set some rules. My strategic approach was to create a palette of materials that would reflect my work and personality. Each communicating values of my personal brand.
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A Procedural Process
Coming up with this System allows me to quickly iterate and get different results and outputs.
This is perfect as in todays world we need to keep up with the visual flooding in our timelines - this is my approach to do so in style and stay true to myself.
It's also great to get the hang of setting up more flexible systems and understanding the concepts and rules instead of working out a singular piece.
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Visit my Website for more
tobias-peil.com
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