Occupational Therapist_ReDesign

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Giota Charalambous

OCCUPATIONAL THERAPIST

At the second year of my studies in Universtiy, I have been asked by an Occupational Therapist to create her visual identity (logo and business card). After the conversation I had with her, she explained to me the exact definition of occupational therapy and at the end I asked from her to give me some examples of a daily session. She described to me a few of the games - like puzzle,jenga,bloque logicos etc. - that she usually plays with her clients.

Alongside with the conversation I had with her, she made me realise that part of the positive results you wish to have from the therapy, is not entirely based on the therapist, but also on the client itself and their family.

As a result, I decided to design a logo which represents these 3 aspects (client/family/therapist) and intensify this connection and the positive results that comes with it; inspired by the puzzle game, I wished to show that if you lose one piece of the puzzle, the picture is incomplete.

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Occupational therapy:

Occupational Therapy is the use of various treatments to help people with physical, mental or development issues so as to improve, stabilize or even recover their daily activities and work skills. The specific therapy is consisted by a client - centered practice, that places a premium on the progress towards the individual's goals. In addition, occupational therapy is concentrated on assisting the individual to adapt to the environment and modify their tasks. Also, it teaches them and educates their family so as to increase participation and performance of daily activities (especially focused on those that are more essential to the individual). Lastly, Occupational Therapy often involves physical therapy.

Occupational therapist:

The main role of an Occupational Therapist is to help the individual to successfully reach an adequate level in their life, so as to improve their ability to perform tasks in their daily life and work environment. With the use of purposeful activity or interventions, these practises are designed to achieve functional outcomes that boost health and prevent any injury or disability.In addition, they develop, restore or sustain independency. An Occupational Therapist assists clients in performing activities of all types, ranging from using a computer to carring for daily needs such as dressing,cooking,eating.

An Occupational Therapist works with infants, children, young individuals and their families in different environments, including schools,clinic and homes. An Occupational Therapist assists children and their caregivers to build some skills that would enable them to participate in meaningful occupations. Furthermore, they are responsible for defining the psychosocial needs of the children and the young people so as to help them increase their participation on substantial life events. Some of the occupational characteristics included: normal growth and development, feeding, play, social skills and education.

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LOGO B/W

LOGO COLOR

BUSINESS CARD

ReDesign

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OT ACT

OCCUPATIONAL THERAPISTS ACT

Giota Charalambous

Occupational Therapist

After my graduation from University, I found some time to organize my portfolio. Once, I have started working on that, I came across the bussiness card I created for the Ocupational Therapist at second year of University. Thus, I decided to redesign the business card and complete the visual identity. The specific Occupational Therapist is still working under the same roof as other experts of the same field (each one of them have their own clients). Based on that, I name this Group as; 'OT ACT/Occupational Therapists Act'.

The fact that she is working under the OT ACT group, led me to the decision to represent not only her but also the whole group through the visual identity. So as to achieve that, I had to find a way to combine those two elements together. Therefore, I have changed the logo colour into calm and clean tones, in order to suit the OT ACT. In addition to that, the branding supports the OT ACT organization visually. The client can notice the name of 'OT ACT/Occupational Therapists Act'.

*The redesign of the specific project is just for my own purpose! The Therapist has nothing to do with that. I just felt the need to work further on the visual identity so as to improve it.

LOGO WITH NEW COLORS