The client for this project was looking to launch a new fashion brand with a desire to produce affordable luxury products with millennials at the core of its target audience, specifically young professionals and entrepreneurs.
The chosen name for this fashion line brand was ‘Momentum’ which has been carefully chosen to suggest forward movement, progress, and energy. The brand name was selected as ideal for a brand designed to appeal to its target audience who are focused on their goals and positively impacting the world.
The aim was to create a brand identity that is distinctive, flexible, and versatile, which communicates the company's core values and speaks to its target audience. This direction's theme was creating a logo that proposes motion and evolution, which aligns with the brand's initial idea.
The insight explored to create these concepts were movement, freshness, style and attitude, further amplified by the tagline 'For the Bold & Fearless'. This tagline combines themes of progress, movement, and limitless possibilities, focusing on celebrating the target's determination and success.
EDITORIAL & MOCKUPS
