Last Spring I broke a story for LawDeeDa.com, exposing Findlaw's use of spambots in law firm marketing. It sent a shockwave through the industry, earning coverage in lawyer journals and digital marketing blogs alike. Even nods from a few sci-fi writers!

Following this, LawDeeDa received interest from agencies seeking LawDeeDa's endorsement. Alex Brombal and I scoped LADD as a meaningful solution, an alliance of agencies united under user-centered principles.

On this product introduction page, I handled copy, information architecture and UX (in functional wireframe deliverables). Alex and I co-directed a freelance art team of illustrators and graphic designers.