Rodrigo Roncaglio's profile

Branding | Prosa, Craft Brewery

Rodrigo Roncaglio
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TVU Branding
 
Metodologia utilizada neste projeto. Desenvolvida pelo LOGO (Laboratório de Orientação de Gênese Organizacional) da Universidade Federal de Santa Catarina (UFSC).
 
Methodology utilized in this project. Desenvolved by LOGO - UFSC.
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DNA da Marca gerado através de Evento Criativo.
 
O Evento Criativo é o principal momento da construção do DNA. Todos os stakeholders e opinion makers da marca são convidados a participar de sessões de brainstorming, criando um ambiente descontraído que favorece o processo criativo. Após o brainstorming, com centenas de adjetivos gerados, a triagem dos conceitos é feita durante um debate em grupo, até que se definam os cinco que representam a essência da marca, seu DNA.
 
Brand DNA generated through a Creative Event
 
The Creative Event is the most principalm moment in the DNA construction. All the brand stakeholders and opinion makers are invited to participate of brainstorming sessions, creating and relaxed atmosphere wich favors the creative process. After the brainstorming, with hundreds of generated adjectives, the concept selection is made by a group discussion, until the definition of the five ones that represent de essence of the brand, it's DNA.
 
Technical Concept - Natural
Resilient Concept - Creative
Emotional Concept - Pal (in portughese Camarada is a literal translation of Comrade, but in a most friendly way)
Merchadologic Concept - Personalized
Integrative Concpet - Artisanal
 
 
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Evento Criativo, realizado na própria Cervejaria.
 
Creative Event, realized properly in the Brewery.
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Geração de Alternativas com bico-de-pena e grafite
 
Sketches with calligraphy nib and graphite
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Assinatura Visual Prosa Cervejaria Artesanal
 
Visual ID Prosa Craft Brewery
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
Malha de Construção Tipográfica do Lettering
 
 Lettering Grid of Typographic Construction
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Campo de Proteção
 
Protection field
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Paleta de Cores e Tipografias Institucionais
 
Color Palette and Institutional Typographies
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Aplicações Versão Positiva e Negativa
 
Positive and Negative applications
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Aplicações em uma cor, fundo claro e escuro
 
One color applications, white and black background
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
Aplicações em duas cores
 
Two color applications
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
Aplicações em fundo colorido
 
Color Background applications
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
Aplicação de Assinatura Visual cambiante.
A tagline "com Nego Véio" deve ter a mesma tipografia da palavra Prosa, porém o alfabeto ainda está em desenvolvimento.
 
Variable Visual Identitiy application
The tagline "com Nego Véio" should have the same typography of Prosa, but this alphabet is not yet complete desenvolved.
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Desenvolvimento da Ilustração. Ilustração Original feita por Liana Dc
 
Illustration developing and refining. Original sketch made by Liana Dc
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Rótulo da primeira leva, estilo Black IPA.
- Serigrafia direto na garrafa em duas cores.
- Nas laterais, campos para que o número da Leva e da Garrafa sejam escritos a mão pelo Cervejeiro Caseiro.
- Cada estilo de cerveja produzido terá um diferente nome e um personagem que o representa.
 
Beer Label, a Black IPA style
- Serygraphy on the bottle, two colors
- At the laterals fields to write the number of the Brewing and the Bottle, to be writed by the hand of the homebrewer.
- Each beer style gots it's own name and the character who represents it.
- 
 
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Descanso de Copo
Formato: 11x11 cm
Impressão em papel especial
 
Glass Patch
11x11 cm
Printed in special paper 
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
Cartão de Visitas
Formato: 8,5 x 5,5 cm
Papel Cartão
 
Visit Card
8,5 x 5,5 cm
Card Paper
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
Brandbook
26 x 26 cm
Encadernado em capa dura com Laminação Fosca
Páginas de Miolo impressas em Couchè 150g
Abaixo algumas páginas 
 
Brandbook
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
beer brewery craft beer craft brewery bottle package brandbook visit card nego veio prosa Serigraphy Methodology brand dna generation brand dna creation creative event
Branding | Prosa, Craft Brewery
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Rodrigo Roncaglio's profile

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Rodrigo Roncaglio's profile
Florianópolis, Brazil

Branding | Prosa, Craft Brewery

Projeto de Conclusão de Curso em Design (UFSC) O Projeto tem por objetivo a criação de Marca para uma Cervejaria local, por meio de metodologias Read More

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Creative Fields

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