Through dynamic design elements, I aimed to show the event organization’s commitment to presenting the most modern techniques and introducing participants to the latest products in the colorful world of hairdressing.
In my role at Sarajevo Hair Mastery, I took responsibility for creating the entire visual identity, which captured the attention of visitors. This included designing a recognizable logo, which ranks the event among high-quality marketing expressions. I developed a cohesive brand identity, incorporating specially created color schemes and design elements to ensure a memorable presentation.
Social media graphics were designed with an eye for engagement, creating content tailored for various platforms. Dynamic video animations were conceptualized to add excitement through teasers and promotional clips. Across all touchpoints, from posters to on-site signage, I curated a visually pleasing experience in alignment with the event’s goals. My approach was both collaborative and strategic, aiming to exceed visual expectations for this dynamic event.
