We partnered with Victoria Beckham, a pre existing advocate of Skype, to show her love of fashion — a passion that, as we highlighted in our interactive editorial, began even as early as her Spice Girl days.
Our unique collaboration provided a global audience a real insight and, a “backstage pass”, into the life of one of the world’s most private celebrities. Victoria shared her unique journey from red-carpet icon, to award-winning designer and showed how her use of Skype facilitated her transition. A remarkable reinvention from pop star, to fashion designer, as well as a never-before told story brought to life in an innovative new way — in-depth, inspirational and totally interactive.
Scope of work:
Marketing strategy
Creative strategy
Creative marketing concepts
Creative marketing execution
Creative and brand direction for:
• Digital editorial platform
• Video storytelling
• Social media channel assets; owned, earned and paid
• Email
Results:
See Skype collaboration project
