Insight
Most South Africans go to great lengths to avoid buying online. They would rather endure every bit of inconvenience that life throws at them, even when it costs them their peace.
Idea
Avoid Isphithiphithi is a Zulu radio campaign that borrows from the world of guided meditation. It explores common African scenarios where inconvenience can easily be avoided by using the VodaPay App. The super app that gives you peace mind.
Synopsis
This campaign features three characters from an African background who use different modes of transport to buy products that are available on the VodaPay App. As they undergo the thought process of leaving the house, an inner voice that emulates a meditation facilitator reminds them of all the drama that comes with leaving the comfort of their home. Not only would that be an inconvenience, it will also cost them their peace. That said, they should avoid it at all cost and reflect on smarter, more peaceful thoughts that will encourage them to download VodaPay: where they can get everything they are looking for at a tap of a button.
Mabena
Mbali
Tbos
Thank you.
Appreciate below.
