The Lab is a cannabis vaporizer and concentrate brand.
I designed all key art for a nationwide re-branding campaign.
The brand wanted a refreshed look and sense of self to distinguish itself in the market, and the astronaut / space concept was just the right thing to accomplish that.
The final branding package consisted of a brand film, large format poster art for in-store use, packaging art and item label art, and social media marketing collateral.
