Building a Marketing Strategy for the Udacity’s Digital Marketing Nanodegree Program
a Customer Journey Based Marketing Plan
based on the marketing framework, WHAT is our offered product: Digital Marketing Nanodegree Program
based on the marketing framework, WHY are we marketing: Marketing Objective
based on the marketing framework, WHO are our customers: Target Persona
based on the marketing framework, WHEN do we plan to market: different Stages of the Customer Journey
based on the marketing framework, HOW are we going to speak to our customers: the Message we send
based on the marketing framework, WHERE we send our message across: Channels
WHEN + HOW + WHERE are our Marketing Tactics
BUDGET ALLOCATION
Cost & Return on Media
MARKET YOUR CONTENT
RUN A FACEBOOK CAMPAIGN
CONDUCT AN SEO AUDIT
RUN AN ADWARDS CAMPAIGN
EVALUATE A DISPLAY CAMPAIGN
MARKET WITH EMAIL
