This dress inspired by famous Jean Paul Gaultier newspaper dress became absolute bestseller of AW '23 IDOL collection. It was sold-out at the online pre-order in the first day.
Me and the creative team of IDOL were trying our best to make the dress look edgy and stylish. I came up with 52 options of the print, some of them you can see below.
The dress went viral, it was many local influencers' item of choice.