Valeriia Matviienko's profile

RIDNA| jewelry brand | logo and brand identity

  

RIDNA (eng: dear or native) - it is ukrainian brand of handmade jewelry. The brand was born from a long-standing passion and love for jewelry.

Initially, the mission was to support cities that were occupied during the great Russian-Ukrainian war, with specific decorations dedicated to different regions. For instance, there was an ornament dedicated to the sea and the land, chosen as a meaningful gift for loved ones, symbolizing support.

The mission aims to connect people with something familiar and special, offering an opportunity for self-expression through jewelry, bringing happiness, and fostering self-love.

I chose to depict a girl with wavy hair, symbolizing the sea. For the font logo, I opted for a carefree handwritten style resembling a child's handwriting. This font allows individuals to immerse themselves in nostalgic moments of native.


RIDNA| jewelry brand | logo and brand identity
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RIDNA| jewelry brand | logo and brand identity

Published: