The AIGA San Diego Y-Conference is a two-day design conference held annually in San Diego. Well-known designers from around the country are invited to speak on design related topics. Conover volunteered to brand this pro-bono project and I headed the design and production of the brand for the 2008 conference. The topic of this year’s conference was sustainable design, so we created the brand around this concept. We titled it “Seeds of Change”, with the main logo being a Y13 growing out of a seed(Y13 is short for “The 13th annual Y-Conference”). Many elements were needed to be created for this conference: a website, magazine ads, email blasts, a foldout mailer, a conference badge, T-shirts, an introduction video, signage and decoration for the conference, and stage design.