The communication theme was gracefully arrogant for one of the largest selling SUVs in India, Mahindra Scorpio. This ad was for a tactical campaign to boost sales. While writing, I knew nothing else will do except this.

There was a time when Indians were solely obsessed with mileage while purchasing a car. However, a transitional period arrived when NCAP ratings also became significant. This shift in perspective gave purpose to our campaign: promoting safety through features that keep you intact. The idea behind this ad was to showcase the maximum power of ABS before a mishap, using minimal words.