Brand identity for the electronics shop — Electrocode
Electrocode is an electronics shops that carries home appliances, smartphones, tablets, laptops, smart devices, gaming consoles, TVs, etc. The brand decided to redesign, redefine the purpose, mission and values. Electrocode shops used to be just selling miscellaneous tech, with no core audience and no recognisable identity. But the client decided to rethink this approach, and wanted to freshen up the design. We helped Electrocode in this, chose a modern style, a memorable and distinctive identity, and the target audience became young people from 16 to 25 years old, because it is young people who want to change and change the world.
The logo is designed in 2 variants: a font variant and a short variant (sign). They are made with the general stylisation of the identity: with angles of 60, 70 and 80 degrees; sharp and "electric" style. The font variant and short version are not connected with each other and are used separately, because Electrocode writing is already long, there may not be enough space on the carriers and it will not look ergonomic, that's why 2 different variants of the logo were made. The font variant uses a modified Inter Bold font; the short variant shows the code icon </> and instead of / there is a lightning bolt.
To attract the attention of young people, an experimental style and a modern, innovative design were chosen. Yellow and purple were chosen as the main colours: yellow symbolises electricity and purple symbolises experimentation. Fonts: Oswald Family - a bold, tall and bright font for headlines, Inter Family - a simple, easy-to-read font for text. The basis of the identity is a "sharp" design with angles of 60°, 70° and 80°; various numbers, code signs and lightning bolts used on the background and in the pattern; shapes and design stylised to the logo and the "programme" signs in it: </>.
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Maksim Nikolaev, brand designer
