Role: brand identity, concept development, design, art direction, packaging
Illustrator: Carson Ting
Copywriter: Ryan Abbott
Strategy, Creative & Production Team: James Bateman, Rob Newall, and Laurice Martin.
The redesign celebrates the idea of balance with a series of characters illustrated by Carson Ting that are balancing oversized, mouthwatering fruit. The giant fruit photography is bursting with taste appeal, the number one driver of purchase intent.
Process: concept development
Before
