Satriale's Pork Store - Branding & Logo Project

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Satriale's Pork Store Italian Deli - New Jersey USA

Branding & Logo Project Revisited

One of my favorite shows for a long time was the Sopranos about the fictional New Jersey-based Italian-American mobster Tony Soprano (James Gandolfini), the show portrays the difficulties he faces as he tries to balance the conflicting requirements of his home life and his criminal organization. These are often highlighted during his therapy sessions with psychiatrist Jennifer Melfi (Lorraine Bracco). The series features Tony's family members and Mafia colleagues and rivals in prominent roles and story arcs, most notably his wife Carmela (Edie Falco) and his cousin and protégé Christopher Moltisanti (Michael Imperioli).

I decided to revisit and design a new logo for Satriale's Pork Store - Italian Deli with a new vintage style look with new typography and colours, making it more like a stamp... Salute!

A little history...

Satriale's Pork Store is a fictional establishment on the HBO series The Sopranos. During the 1970s, the pork store was taken over by Johnny Boy Soprano, a member of the DiMeo crime Family, when Francis Satriale failed to make payments on a gambling debt. Since then, it has become a regular hangout for current members of the DiMeo crime family.

Satriale's Pork Store is a meat market in Kearny, New Jersey. The interior walls of the storeroom where Emil "E-Mail" Kolar is murdered by Christopher Moltisanti has black and white framed photographs of classic actors and entertainers, like Humphrey Bogart, Frank Sinatra, Edward G. Robinson and Dean Martin hanging on the walls. These actors were also known to portray anti-hero mob characters, and in some cases even associated themselves with real mobsters, during their careers which gained them their fame.

Although a mob-owned establishment, Satriale's runs a legitimate business selling a variety of meats, pork and sausage, along with deli-style sandwiches. There is a careless driver known as 'Carmine' who speeds his Chevrolet Camaro up and down the street in front of the market to the disdain of Tony and the others, eventually being involved in a small fender bender outside the front of the store that Silvio Dante and Furio Guinta deals with in the episode 'House Arrest'. FBI Agent Dwight Harris who investigates Tony Soprano and the members of his family throughout the show love their pastrami sandwiches. The store also has a coffee bar which sells pastries and espresso as seen in several episodes. In the large storefront windows hung cured hams and trussed pig carcasses, coils of pink-and-beige sausages, including a denuded chicken with its beak still in place. It is also prominently featured in the video game The Sopranos: Road to Respect. Satriale's is based on Sacco's Meat Market located at 806 3rd Avenue in Elizabeth, New Jersey which served as the unofficial criminal headquarters of "Uncle Joe" Giacobbe, a veteran made man in the DeCavalcante crime family. The Sopranos character, Junior Soprano is based on Giacobbe.