The New Theatre is a cultural center in Poznań, Poland. For over 100 years, it has been impressing audiences with its unique performances and atmosphere. The project is based on a major event - the theatre's anniversary.
The aim of this project was to show the importance of developing and supporting culture and theatre in society and to link it to the centenary of theatre. The logo consists of geometric shapes that symbolically make up the number 100 and a typographic part with the name of the theatre.
Another important idea was to convey that this theatre is
a creative and modernistic space for people of all ages, everyone can find something interesting to see or do to develop their vision of the world. The theatre broadcasts important social issues through performances that are still relevant today. Thus, it develops and improves its communication with the audience every day.
