THE CHALLENGE
IADT Sacramento challenged their students to recreate ABC TV Network's logo. While still representing the real company, we had to one up the existing logo.
THE DESIGN
The overlapping colors and the sense of vibration in the imagery serve to evoke ABC's iconic 3 tone chime in the viewers mind. The letters work together as a whole while blending into one another, each helping to define the other. ABC is a large, multi-faceted company. Like the company itself, each component of the logo, strong on its own, works in conjunction with the others to define the whole. Also, just as the letters blend into one another, ABC has a rich history that it has learned to blend with a modern face, using past experience to strengthen new ventures.
