This project was created for my application to Pearson's Graphic Designer opening. While I was not selected it gave me time to practice branding with a specific guide in mind. Projects with no rules are exciting but those with branding rules offer a different challenge.
Creating a art board in Illustrator with swatches, required font families, and logo examples was my first step in ensuring quality designs that matched the clients branding rules. I made sure to include to not only the official logo colors for Pearson GED Testing Service but also their high contrast colors for low vision and their repeated sub heading colors.
The next step in my process wass to understand their social media identity currently. On their active Twitter and Facebook accounts, I found their logo was most often placed on a solid color near the bottom of social media posts. Recreating this while reimagining the examples provided allowed me to show their information a more bold format.
I selected a recent post, considered its quote and format, then recreated it in a bold color blocked format that highlighted the quote without losing the personalized touch their users photo presents.
The new image uses the space in a way that lets the readers eye run along the colorful background, leading users to hopefully engage longer. Prior to this, the text was only in the tweet, not the image.
GED Testing Service social media uses the same image across Twitter and Facebook. This new redesign solves the problem which exists from their current design: the image is left with open space on Facebook posts. The dimensions prior were not correct hence the gap.
Creating in a square format and allowing for her photo to be placed within the circular frame irregardless of original dimensions allowed both Twitter and Facebook to have the correct dimensions without gaps.
This redesign (on the right) of their twitter post (on the left) kept a similar format while playing with hierarchy and bold colors.
The official Pearson Twitter account has a shape heavy, bold style which I wanted to recreate for their GED Testing Services twitter.
Here I experimented with more typography heavy examples in Adobe InDesign.
Left: Features a style test in a square format for popular social media such as Facebook or Instagram. Keeping the same primary colors for Pearsons branding. Keeping the logo top left with breathing room but allowing the primary message GED Testing Service to be eye catching as well. The lorem ipsum text helped to show the maximum text that could be displayed.
Right: Taking text straight from the GED Testing Service's website I aimed to recreate a section on their website in a social media format. Using both primary and secondary color designs that repeated their subheadings on the official website.
A mock up of the printed material using adobe Photoshop generative AI to create the desk and items upon it.
The same font and colors were used to reimagine their printed and email marketing material. This format allows the logos to breathe while also allowing a large amount of text and important call outs to be added without cluttering the page.
This concept work helped me to create stronger marketing and social media graphics while staying true to Pearson's branding requirements.
