Launching an expressive visual
identity for a new collection
Estúdio Traça is a young and ambitious clothing brand, born in São Paulo,
that produces garments by upcycling cotton textiles. We worked very closely
to conceive and design the identity for their Summer Spring 2021 collection.
The work involved was the creative processing of all the information and visual
references received, as well as the design of a complete digital toolkit that would
support the ongoing communication with consumers.
The result is a very unexpected and experimental approach that reflects
the vision of the collection and the bold brand positioning.
Credits:
Direção Criativa: Gui Amorim
Equipe: Suzemeire Elza Goreth e Francinete
Stylist: Marcell Maia
Assist. Producão: Carolina Albuquerque, Ana Luisa
Beleza: Helder Rodrigues, Shirley Da Silva
Modelos: Camila Matos, Mirlla Ramos, Vic Moulin, Alexza Paraiso, Weslley Bahiano
Trilha Sonora: Joseph
Designer Gráfico: Erick Correia, Cristian Lopez
Reels: Matheus Lima, João Volpati
Making Of: Rafael Sanini
Direcão: Tata Guarino
Direção De Fotografia: Juarez Victor
Edição: Juarez Victor
Luz: Nara Zocher
