KIA
RAY GRAVITY
Ray Gravity is an advanced trim of Kia's compact car Ray. In the spring of 2021, I was in charge of Ray customization project and proposed the concept of 'Ray Gravity' design.
Compared to the Ray standard model, black and dark metal elements were applied to create a stronger and SUV-like impression. Additionally, the gravity grill and rear license plate garnish shape have been newly designed. Through this project, I was also able to suggest a way to place Kia's new emblem asymmetrically.
Ray Facelift main designer : SOYEON KIM
Ray Gravity concept designer : SANG-HYEOK HAN
Ray Gravity concept designer : SANG-HYEOK HAN
*Production begins in fall 2022
