Coors has a long history as one of professional rodeo's main sponsors, and this series was done to highlight their team called the Rough Riders. Keeping with the spirit of rodeo, we tasked the riders with telling their unique stories quickly.
The videos were featured prominently in the brand's media buy as pre-roll and as content on their social channels. In addition, we produced a longer video highlighting the entire team.
Client Coors Banquet Agency Cavalry Art Director Daniel P Cosgrove
Production Acres New York Director Shal Ngo
