𝐀𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝
The clothing brand conveys emotional nuances through prints and irony in imagery and texts. Masha Klausnitzer fearlessly engages with the consumer, boldly expressing sharp social issues and addressing taboo topics.
The brand's DNA is built upon its founder's namesake, radiating energy and a life stance that reflects the brand's essence. Referencing the inner child within each of us effortlessly, with a spirit of rebellion, traumas, and problems that catch up with us in adulthood.
𝐒𝐨𝐥𝐮𝐭𝐢𝐨𝐧
The identity's task is to reflect a very assertive and unconventional message of the brand, unveiling the profound meaning embedded in its positioning.
The rigor of the messages is reflected in the minimalist, accidental logo. Artistic refinement adds deep symbolic references to various situations, evoking associations with good memories and traumatic events. Our concept is based on transforming complex tattoos into simple minimalist schemes, forming letters and conveying the essence of the idea.
The color palette consists of non-traditional combinations that distinguish the brand among competitors. Primary dark contrasting shades are complemented by deep accent orange and green, giving the image a unique expressiveness.
The brand's visual identity is reinforced through the use of sketch drawings, reflecting its emotional nature. Graphic elements are based on children's drawings, calligraphy, and sketch tattoos. Their combination creates a unique graphics style that complements the design and emphasizes the depth of meaning.
