Feliway Re-Branding
Things like traveling, new babies in a house, loud music or new furniture bought can make a cat uncomfortable with its surroundings. Feliway is an easy-to-use product that helps create a loving and comfortable home environment where cats will spend more time their owners.
The Idea:
Under the concept Happy Homes, Happy Cats a clean, warm and more human look and feel was created for the brand. To brake the norm of funny cats in the internet the communications would be focused in the stories about the cats and their owners.
Under the concept Happy Homes, Happy Cats a clean, warm and more human look and feel was created for the brand. To brake the norm of funny cats in the internet the communications would be focused in the stories about the cats and their owners.
Credits:
Havas Worldwide, Chris Dickson, Mitch Brooks, Alasdair Graham
Havas Worldwide, Chris Dickson, Mitch Brooks, Alasdair Graham
Previous TV Campaign Look & Feel
New TV Campaign
Brand's previous look & feel
Initial sketches for rebranding
New logo and strapline
Digital communications placed on websites related to the different scenarios that could affect the cat's behaviour (I.E. New furniture, loud audio systems, dating sites -new person into a house)
Website Art Direction
