Product: Nestle Pure Life

Online Social Campaign: The definition of Pure... You can not say it all.

Platform: Tiktok

How would you communicate something as familiar and ordinary as water on a dynamic platform like TikTok?

Answer: Turn your weakness into something everyone can engage with.

In the 'Quality More Than You Can See' campaign for 'Nestle Pure Life,' my goal is to spotlight the unique micro intelligent filter and emphasize the water's remarkable purity. The water undergoes multiple filtration stages, ultimately achieving an incredibly clean state, forming minuscule, pristine droplets. 

For our TikTok campaign, I've composed a script filled with tongue-twisting words, elaborating on the water's cleanliness. The script runs about 25 seconds in normal reading pace, but our challenge to participants is to duet with our celebrity and wrap it up within a tight 20-second timeframe.

Branded vdo

Some of consumer's vdos