The objective of my campaign is to make people aware of the increasing number of suicides and also the solution to it which is Gold Life – Anti suicide Fan Rod. The campaign is executed in direct way of approach by showing the various situation in which people can commit suicide. But because of the Gold Life – Anti Suicide fan rod their attempt of suicide goes unsuccessful. And hence a message is delivered that sometimes it’s good to be unsuccessful.
The headline is ‘Strangle your worries, not your life.’ I used the direct approach for the headline. The word “worries” will change for every visual and situation used in the campaign. I have shown 12 different situations, i.e., visuals in the campaign.
