TILT Creative was commissioned by Discovery Networks Asia-Pacific to create the on-air packaging for the launch of Eve. The channel’s positioning is “the world through a woman’s lens”, as Eve is the region’s first factual entertainment network to bring a uniquely female perspective to an amazing range of subjects. The creative work comprised a new logo, a series of idents, promotional packaging and break fillers. TILT used the concept of a camera aperture as a starting point for the logo and developed it from there. Notably, the idents use live-action to bring to life the multiple facets of all women by showing the juxtaposition between the many roles that women play
Baby & Parenting Ident
Business Reality Ident
Family Reality & Relationships Ident
Medical & Health Ident
Misdemeanours Ident
Irregular Filler A
