Winter admissions at the University of Occupational Safety Management in Katowice (WSZOP) lasted from May to October 2023. The courses were promoted through an internet campaign, social media, outdoor banners and advertising on the door of Galeria Katowicka. Sliders have appeared on the university's website, and new banners have appeared on the courses, admissions and postgraduate courses subpages.
Aim of the project was preparation of graphics for the slider for the university's website and banners for the courses, admissions and postgraduate courses subpages. The graphics were to be consistent with the other advertising materials.
Eleven sliders in three formats each were created for the admissions (1920x900 px, 1024x450 px, 767x756 px). These included sliders about admissions announcement, the start of admissions, promoting bachelor's and master's degree courses, an extension of admissions and a change in the opening hours of the Admissions Office as well as three graphics showing current discounts and two graphics presenting the majors of the new Logistics course.
The banners on the subpages of the courses featured photos of students from the photo shoot promoting this year's admissions. The exception was Logistics – as the course opened later, the graphics were generated using the Midjourney tool and matched with the rest.
The rest of the campaign can be viewed here: