Lezioni americane
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Book and logos design.
Born in 1985, in occasion of a cycle of lessons at Harvard University, “The American Lessons”,
represent a synthesis of the Calvino journey into the world, both of literature and not.
In a period in which intellectuals guess themselves on the future of literature in the technological post industrial age, Calvino identifies its qualities: Lightness, Rapidity, Visibility, Exactness, Multiplicity.
The style of this book represents a symbolic lecture of the concepts expressed by Calvino,
translated through the visual research and the laws that rule graphic design.
The style of this book represents a symbolic lecture of the concepts expressed by Calvino,
translated through the visual research and the laws that rule graphic design.
From here the signs of punctuation as a link with the written language; the choice of a font with
more styles who can adapt itself to every concept; the disposition
of the elements as the representation of the forces that act in the visual field.
of the elements as the representation of the forces that act in the visual field.
