![3D Advertising animation CGI lighting motion motion graphics product product design 3d product](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8ce42e188017117.65956cde27a7f.png)
Bedre Naetter
Sengefamilie
Danish bed company Bedre Naetter reached out to DissEmbargo to help communicate key differences in their bed range. Combining a clean Scandi design sensibility with sleek animation we delivered an explainer video for them which would keep their audience engaged.
Design & Production: DissEmbargo
Client: Bedre Naetter
Client: Bedre Naetter
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/3a2da4188017117.65954ed808d1a.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/af5f9c188017117.65954ed809914.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/06938c188017117.65954ed889bc5.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/afcdb8188017117.65954ed88a7b8.gif)
![3D Advertising animation CGI lighting motion motion graphics product product design 3d product](https://mir-s3-cdn-cf.behance.net/project_modules/1400/6cfabe188017117.65954ee49e786.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/a9d329188017117.65954ed95c145.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/603b61188017117.65954ed95cc5f.png)
From one bed to another
Sengefamilie
We take the viewer from one bed to another using seamless & visually engaging animation.
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/44dd93188017117.65954eda25358.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/3a4bec188017117.65954eda2483e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/8160f8188017117.65954edacd04e.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dc48b0188017117.65954edacc1d7.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/ad62f4188017117.65954edace31a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/8d287b188017117.65954edba50fb.png)
R&D - Textural Materiality
Sengefamilie
As part of the R&D process, we explored tactile materials which evoke a sense of the beds feel.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7c0d1a188017117.65954edca298a.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/5be2b1188017117.65954edca3857.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/dca68d188017117.65954edda984e.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/d70daf188017117.65954edda8b1a.png)
R&D - Rooms
Sengefamilie
We did a deep dive into various room designs, exploring Scandi sensibilities.
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/057de0188017117.65954edee03a6.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/adceeb188017117.65954edee1fd6.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/disp_webp/5246fb188017117.65954edee0ef2.gif)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/7102c9188017117.65954edfa1ffa.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/f3caa2188017117.65954ee044449.png)
![](https://mir-s3-cdn-cf.behance.net/project_modules/1400/9226ce188017117.65954ee043647.png)
![3D Advertising animation CGI lighting motion motion graphics product product design 3d product](https://mir-s3-cdn-cf.behance.net/project_modules/disp/096999188017117.65a13a62b3597.png)
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