CHRISTMAS CAMPAIGN
Brief: To get people interested in FreshMenu’s Christmas specials and order them online.
Idea: #LightenUpYourSpirits
Lighten Up Your Spirits plays on the word spirit which has two meanings; spirit being alcohol and spirit being soul. Food has the power to change one’s mood, whether that is for better or worse depends on the dish itself. With this articulation we wanted to convey that you can make yourself very happy during the holiday season by ordering yummy surprise bowls and desserts from FreshMenu.
