Established in 2000, Dubai Financial Markets (DFM) is the regionally leading stock market, providing innovative services in stock market trading, clearing, settlement and security deposits.
Due to an internal restructuring it was decided to modernise all internal and external communication material. Intern also addressing the reproduction problems of the existing design of the brandmark.
We were tasked to conduct a full 360-degree rebranding exercise, also to solve technical issues involved with brandmark reproduction.
Logo reproduction both print or digital is no longer an issue. As an aside, we suggested that evolving from the name Dubai Financial Markets to the acronym DFM would make the brand more memorable. The client agreed.
Full corporate brand guidelines were rolled out and activation delivered.