THE WHOO
CNY Dragon Gift Box
I created the illustration for the LG Group's THE WHOO Dragon Gift Box, inspired by the traditional Chinese textile patterns and the red lacquer box.
In conceptualizing the image, I left out the head and tail of the dragon, leaving a section of the body coiled around it to reflect my understanding of oriental aesthetics. The Chinese poet and calligrapher Zhao Deixin described the symbolic expression of "not seeing the head and tail of the dragon" as a poetic mood in his "Record of Art".
Although I have never been a big fan of Chinese painting until now, the influence of studying it since I was a child helps me to explain this quest, as the combination of reality and white space tends to have more room for imagination, just like the dragon in the Year of the Dragon, which carries a lot of beauty and wishes.
Client: THE WHOO
Thank You for Watching!
