Blending urban photography & motion design to highlight the power of ceramics
✨ Why be basic when you can be extra? ✨
I like static images, but I believe motion makes everything more fun! So, when the company Quartarella1949 asked me to help with their 2024 promotional calendar, I decided to go beyond photos and make those beautiful tiles come alive.
Their ceramics have amazing graphics, so I decided they were going to be the main stars in the shooting. How? By placing them in unexpected places where they really got to shine: urban spots, inhospitable corners, unusual contexts became our playground.
Their ceramics have amazing graphics, so I decided they were going to be the main stars in the shooting. How? By placing them in unexpected places where they really got to shine: urban spots, inhospitable corners, unusual contexts became our playground.
Credits —
Art Direction, Photography & Motion by Giovanna Crise
Special thanks to Sofia & Gabriele :)
Better vision on desktop ;)
Tiles by Mutina
Tiles by Bardelli (Design by Seletti)
Tiles by 1. Ceramica Vogue 2.Mutina 3.Fioranese 4.Fioranese
Both indoors and outdoors, I took the photos aiming to find the right contrasts with one goal in mind: to show that no matter the setting, the right ceramic can give a magical boost and change everything . Construction sites, abandoned bicycles, libraries, dishwashers and concrete — they all got a ceramic makeover with the power of geometric tiles.
Tile by ↑ MarcaCorona ↓ Marazzi
Tile by Marazzi
To don't loose the materic effect, I drew each freme on iPad (Procreate)
The 12 results were also exhibited in the exhibition AnimaCeramica on December 16, 2023, in Altamura (BA), Italy, where about 300 people attended 👀 AnimaCeramica has a dual meaning: in Italian, it signifies both animation, movement, and also 'anima' as in soul.
Event's pictures by Cosimo Calabrese
