The Vortex Squad is an attempt to brand tornados in such a way that they are presented as a team of super hero tornados. With five members to the team they represents attributes of being energetic, cartoony, heroic, powerful and intense. 
The target demographic ranges from children to teens. The idea behind the brand is to change the perception of tornados being scary to them being awesome, energetic and being a key Earthly presence.
The Vortex Squad
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The Vortex Squad

Re-branding tornadoes!
10
99
0
Published: