FOR THE THINGS THAT MATTER.
The Citi Paragon Mastercard is targeted at those who know how to appreciate the finer things
in life and even more so, the little details that matter. Thats exactly what the card takes care of.
To achieve a sophisticated high fashion look that will resonate with our target market, we
worked with fashion photographer Wee Khim to achieve the results we wanted. The print ads
were adapted onto newsprints, posters, in-mall banners, displays and brochures.