Eye Candy is a line of deliciously decadent eye shadows created for makeup enthusiasts and aficionados within the 18-30 age range. Eye Candy prides itself in offering quality eye makeup at reasonable prices and being able to present a cohesive brand identity of simplicity, elegance and beauty through their logo and product packaging. 

 

The logo, patterns, and packaging were built around the concept of presenting the eye sahdows as if they were special sweets, the box shape being reminiscent of packaging for French macarons.