Keywords Studios is a video game industry service provider with 5 studios in Australia. At the 2023 Melbourne International Games Week and PAX Aus (Australia's biggest week of gaming), Keywords Studios hosted marketing and event activations in collaboration with the Victorian government, educational institutions and game studios.

Loading Screen was the official launch party for Melbourne International Games Week hosted by Keywords Studios at Fortress Melbourne in Melbourne. I drew inspiration from retro games and loading animations to set the professional and playful tone for the industry launch night.

At PAX Aus, Keywords Studios and Create Victoria hosted a Careers Booth allowing newcomers to talk to veterans in the video games industry. Adhering to an established art style from Game Careers App and working with IP holders, my booth design reached people across the show floor and showcased Australian studios involvement in games such Legend of Zelda, Mass Effect, Age of Empires and Crossy Roads.