Briefing:
What categories of competitors are you competing with?
- Companies specializing in passenger transportation;
- Transport companies.
- Transport companies.
Our competitive advantage?
- We are a large republican company, fame, and, accordingly, user trust are our main advantages.
Are there any plans to expand your product range or geographic presence?
- We are now actively working with the eastern (Asian) direction; we plan to expand our presence in this region, reorienting ourselves from the western direction.
Stylistics of the future website?
- The design should be consistent with the existing corporate identity, look minimalistic and visually appealing. Instill confidence in business clients.
Design timeframes?
- 6 month.
Summary Website Analysis Results:
The website has a number of critical problems that are repelling users:
- Many mistakes in using UX patterns.
- Stretched and complicated user journey.
- Outdated visual design, errors in placing accents.
The redesign was carried out as part of an internship at Azati
