OUI Brand Mid-Autumn Gift Box

OUIPEACH

尊重食物本来的味道，以适宜的加工技术将其呈现，并浪漫的制造甜品，是ouipeach一直以来所坚持的创作理念。热衷于食物设计的研发，以不同思维来创作食物，强调设计在食物上的特殊性和针对性，挖掘人们在快节奏时代的饮食文化。存在的意义是为了拉近人与人之间的关系，解压放松的享受食物带来的美好体验。

Respecting the original taste of food, presenting it with appropriate processing technology, and making desserts romantically is the creative concept that ouipeach has always adhered to. Enthusiastic about the research and development of food design, create food with different thinking, pay attention to the specificity and pertinence of food design, and explore people's food culture in the fast-paced era. The purpose of our existence is to draw closer the relationship between people and relax and relax to enjoy the good experience brought by food.

Mid-Autumn

光晕包裹住人们的肌肤或脆弱的心脏，无形之间发生。仿佛成为月亮的使命，强烈的使命感在历经二十四节气后再一次降落中秋，机械般探寻关于月亮的奥秘，关于朦胧晦涩的爱，关于一个聚散相拥的疗愈夜晚。似乎月亮，永远代表了某种沉重的遗憾。

The invisible halo wrapped around people's skin or fragile heart, as if the moon's mission, a strong sense of mission in the twenty-four seasons and then landed in the Mid-Autumn Festival, mechanical repetitive exploration of the mysteries of the moon, about the hazy and obscure love, about a gathering of scattered embracing the healing night. It seems that the moon always represents some kind of heavy regret.

Opportunity For Cooperation

可在这个充满电子语言的时代，我们快速遗忘什么是遗憾，迎接总在流动的意外，天上月为此忙的不可开交。所以我们想找寻一些无厘头的幽默感好让节日更轻松，现在让我们为你捕捉一些疗愈的月亮，当你睁开双眼，请您感知：有些事物不必悬在天上，也将发散宇宙能量。

But in this age of electronic language, we are quick to forget our regrets and welcome the unexpected that is always flowing, and the moon in the sky is busy with that. That's why we're looking for some humor to make the holiday season a little lighter. Now let us capture some healing moons for you, and when you open your eyes, please perceive: some things don't have to hang in the sky to emit cosmic energy.

那么

月亮会出现在什么空间呢？

而你

又为什么看着月亮？

So，umm

What space will the moon appear in?

And，

Why are you looking at the moon?

Product Concept

我们将那些细小但抽象的记忆经验捕捉，礼盒盒盖设计上，保留给大儿童们专属乐趣：在月亮上挖出一枚更小的圆月，透过这面遥远圆润的月亮放映机，去捕捉更多息息相关的“弦月”。6个日常场景在肌肤与纸张紧凑的物理受力下，轮播一幕幕荒诞的错觉，盈缺或瑕疵会营造一种俏皮的美感。

We capture those small but abstract experiences of memory in a gift box with a lid designed for the exclusive pleasure of older children: a smaller full moon is dug out of the moon, and more relevant "string moons" are captured through this distant, rounded moon projector.6 everyday scenes are rotated under the tight physical force of skin and paper. A scene of absurd illusions, gaps and imperfections create a playful sense of beauty.

《找月亮》

月亮好远总让人拼尽了力气

要不坐下来

1.分一瓣桃子给身边人

2.看风挽起花瓣

3.倒一点酒

4.或准备第二天早餐

5.忽而夜莺婉转

6.灯影摇曳

原来月亮时时相伴

Unwrap The Gift Box

6份月饼小盒子如棋盘格整齐排列，并恰好衔入一份惊喜长盒落入右侧。从外部看，每一份月饼盒透过错落的层次定格专属画面。拆开时，这幅定格画面完整链接盒身而非独立于盒内，完成一次完满360度翻越，打趣的画面终于得到丰富，也许，我们正试图在对抗过度包装的同时，幻想升级一点儿趣味。不过其实，我们画的也并非一种打趣的事实，而是出现在意识里的某些渴望。

The six small mooncake boxes are neatly arranged in a checkerboard pattern and fall into a long surprise box on the right side.From the outside, each mooncake box is framed by a staggered hierarchy. When unwrapped, this framed image is completely linked to the box body rather than independent of the box, completing a full 360-degree flip, the jokes are finally enriched, perhaps, we are trying to fight against over-packaging at the same time, fantasize about upgrading a little bit of fun. But in fact, what we're drawing is not a solid fact, but a certain longing that appears in our consciousness.