What is audiobranding?
The identification and explainer video for the new (audiobranding) agency tries to answer this question.
The identification and explainer video for the new (audiobranding) agency tries to answer this question.
The main inspiration for the logo were Alexander Calder's mobiles - dynamic, almost sonorous installations.
We looked at sound waves and their graphical interpretation both as waveforms, concentric circles and the Fourier transform. At the same time, we tried to obtain the impression of afterimages examined by Władysław Strzemiński.
We looked at sound waves and their graphical interpretation both as waveforms, concentric circles and the Fourier transform. At the same time, we tried to obtain the impression of afterimages examined by Władysław Strzemiński.
The logo tries to reflect the sound captured in a moment.
The figure, composed of three drop-like shapes (waves on water), is full of space, dynamic, fluid,
and at the same time vibrating with overlapping layers.
The figure, composed of three drop-like shapes (waves on water), is full of space, dynamic, fluid,
and at the same time vibrating with overlapping layers.
The next task was to prepare an explainer video presenting the topic and the company's offer.
Strong typography is accompanied by clear icons. Colorful backgrounds on which subsequent scenes appear add dynamism to the film editing.
Strong typography is accompanied by clear icons. Colorful backgrounds on which subsequent scenes appear add dynamism to the film editing.
