We launched a brand platform „So, AMG“, which functions both for the launch of the all-new Mercedes-AMG GT and for the AMG brand as a whole. Not only the all-new Mercedes-AMG GT will be played under this campaign umbrella but also other AMG models, like the Mercedes-AMG GT 53 4-Door Coupé, the Mercedes-AMG C63, the Mercedes-AMG ONE and the Mercedes-AMG SL 63. The desert in no man's land is the setting for all car models.
We worked together with the photographer Matthew Jones, who shot the cars in the desert of Spain. Recom Berlin was responsible for the post production of all images.
Apart from the brand platform we also launched a campaign especially for the Mercedes-AMG GT – „The sky is the limit. They said.“ The all-new Mercedes-AMG GT challenges the laws of physics. In a fantastic, free-floating arena that appears out of nowhere: the AMG Hyperdome.
Spellwork build everything in 3D. They were responsible for the post production and designed the hyperdome.
