Rethinking Your Palate 2023 RSA Brief

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Rethinking Your Palate

Design Project Based on 2023's RSA Brief

Indonesia has relied on rice as its staple food for centuries

Rice has long been a key part of Indonesian culture, but as the population grows, the availability of rice will begin to dwindle. The government and local communities are trying to get the Indonesian people to switch to local alternatives, but many people remain unaware of the dangers of rice scarcity in Indonesia and the importance of eating local ingredients.

Dine in to uncover new knowledge

Rethinking Your Palate is a campaign to help Indonesian youths learn more about the benefits of eating local ingredients beyond rice. For each purchase, they will receive a special brochure and receipt that will encourage them to try new and exciting dishes made with local ingredients. This, in turn, will help young people to incorporate more local food into their lives.

Watch the video to learn more