11 inicial
Digital media branding
EN
11 inicial is a newsletter about spanish women's football whose main objective is to raise the visibility and highlight the potential of the sector in the generation of assets. We want to break with stereotypes in women's football, because football is still football regardless of who is on the field.
The main idea for the initial 11 was to create a dynamic, youthful and neutral visual identity. For this, the key idea is the geometry of football, a game of rounded and square shapes where the 11 is predominant.
The main idea for the initial 11 was to create a dynamic, youthful and neutral visual identity. For this, the key idea is the geometry of football, a game of rounded and square shapes where the 11 is predominant.
ES
11 inicial es una newsletter sobre fútbol femenino español cuyo principal objetivo es visibilizar este sector y destacar su potencial en la generación de activos. Además, quiere romper con los estereotipos en el fútbol femenino, porque fútbol sigue siendo fútbol independientemente de quien juegue en el campo.
La idea principal para 11 inicial era crear una identidad visual dinámica, juvenil y neutra. Para ello, la idea vertebradora es la geometría del fútbol, un juego de formas redondeadas y cuadradas donde el 11 ocupa un lugar predominante.
