#SAFERUNNING (Amerta Indah Otsuka)
Art Direction / Graphic Design
In Jakarta, running or marathon activities have been spread out from time to time and this trend is quite engaging to people from any age and any background to participate. However, taking this activity as a fun thing to do, most of the first-timer or casual runner often neglect its safety side. Taking some hard lesson from fatal injuries in order of poor stamina, Pocari Sweat feels the need to increase their awareness on safe running, so they could prepare themselves better from possible injuries that might happen to their bodies.
As to support the event Pocari Run Jakarta 2014, Pocari Sweat released advertorial with Matias Ibo's advices on running safely. He highlighted the technique and a set of preparation for people to apply on their own.
Education on how to running safely is also supported by TV commercials. The main message in both commercials was about the importance of preparation and also the after-care for the body to stay rehydrated.
Additional support on running preparation by digital division also help participant to prepare themselves. This microsite covers even up to nutrition info and what kind of shoes and apparels that suitable for running in a safe way.
